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I was constantly sad looking my stories' metrics _at the NYT_ until some very smart people helped me understand that the goal should be the RIGHT audience, not the largest one.https://twitter.com/jfagone/status/1271859631501881345 …
I am becoming one of those people who thinks we should keep metrics away from everyone until they have say through at least three hourlong seminars titled “IT’S NOT ABOUT PAGEVIEWS,” chapters 1, 2, and 3, with annual refresher courses.
The first thing I always ask is, did it get promoted on the homescreen? Then: Where did the traffic come from, and why? Etc etc
I am never happier than when a story succeeds without ever touching the home screen
I remember being in a meeting where reporters saw the average time on the site per month and there was ... significant distress.
This is brilliant and so important and also can you help me get my pageviews up
This is definitely the way to do it but figuring out the right audiences and measuring for that is the hard thing i guess
Agreed. More and more I worry that real time access to this data can often harm more than help. All the signals in the world don’t matter if the only way you know how to read them is through a positive lens.
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