I don't think i'm giving away any internal trade secrets by saying that this incredible story by @elizabethjdias and @rcjonesphoto is among those drawing more readers than any others to The New York Times right now.
Spend some time with it this weekendhttps://www.nytimes.com/interactive/2020/06/06/us/coronavirus-priests-last-rites.html …
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(People complain about journalists catering to the lowest common denominator with 'clickbait' but whenever I look at NYT Chartbeat and get a glimpse of the incredible, deep work that readers are clicking on and spending time with, my faith in humanity is reaffirmed a little bit.)
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(also, they like crosswords.)
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Replying to @mccanner
do wish, and this is mostly not a newsroom issue, that people would think less of Chartbeat so that they would not be tempted to OK pieces crafted to appeal to specific ideological audiences.
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I've never seen it used that way in my experience, though I'm not discounting the idea that some could. What gets read and when depends on good promotion on- and off-platform, yes, but also some of it is what I describe as the uncontrollable whims of the internet.
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