erin mccann |Verified account

If your Acela nonstop story doesn’t also explain that it was an extremely limited and expensive service that only launched six months ago and does not currently affect the trains most people in the east coast corridor take you are doing it wrong

People across the country and the world are struggling to understand scale and scope. A headline that reads anything close to “Amtrak cancels service” without context means nothing to anyone except the (apparently small) number of very rich people who might have used that train.

And quite apart from the headlines or the tweets there are multiple STORIES that don’t make this clear. Your audience is confused and possibly scared and you just lost an opportunity to help.