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If your Acela nonstop story doesn’t also explain that it was an extremely limited and expensive service that only launched six months ago and does not currently affect the trains most people in the east coast corridor take you are doing it wrong
People across the country and the world are struggling to understand scale and scope. A headline that reads anything close to “Amtrak cancels service” without context means nothing to anyone except the (apparently small) number of very rich people who might have used that train.
And quite apart from the headlines or the tweets there are multiple STORIES that don’t make this clear. Your audience is confused and possibly scared and you just lost an opportunity to help.
The number of people you are reaching with your story about Amtrak cancelling this service is greater than the number of people who had ever even heard about let alone ridden this service, I guarantee.
I take Amtrak! I read the stories! I had to go through like 5 of them to know what the hell this meant and then google to remember oh yea this is the service they just made up for the people who wanted to get from DC to NYC 15 minutes faster and not anything I should panic over.
It’s been a weird afternoon https://twitter.com/donewman/status/1236396913303453697?s=21 …https://twitter.com/donewman/status/1236396913303453697 …
Acela nonstop is the Twitter of public transport ...heavily used by journalists and politicians, not really by others, as reflected in the coverage.
if the news isn't for very rich people, who is it for, erin?
It’s like when a Metro North train hits a car & kills 1 careless driver in Westchester it’s nat’l news because network people commute on that line, but when a freight train in rural Texas hits a truck with 8 farm workers in it nobody writes a thing.
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