this story is based on a viral screenshot of a single question on Stack Exchange that had two replies and seemed to have been a joke but huhpic.twitter.com/948a9q9DSq
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this story is based on a viral screenshot of a single question on Stack Exchange that had two replies and seemed to have been a joke but huhpic.twitter.com/948a9q9DSq
Last week, a year-old http://change.org petition made the rounds, and a bunch of sites wrote it up in some weird perpetual motion machine. As best I can tell, absolutely none of them talked to the organizers, or explained why a year-old petition was in the news.pic.twitter.com/XZ4eEbAo02
It surfaced on a few local news Facebook pages and then quickly began growing signatories from 15k - 30k then -60k in 24 hours. I’d argue worth covering for the viral element. Unlike a randomly viral old photo this thing was moving fast. We reached out to organizers but no dice.
And then that’s why it made the rounds - it did well for us, then USA Today, then Post, and so on. But truly a viral thing. Why not cover something everyone’s seeing in their feeds if framed as random year-old thing suddenly popping for unclear reasons.
And the value — as a parent I’m way down with Saturday night Halloween celebrations. Lots on others are too. This could spark some towns to go that route. Will be safer (no commuters on road), easier for parents trying to catch that 4pm train home, etc. There’s meat here.
there's SO much meat there, that i think what mostly bums me out is that very few sites took the opportunity to chew on it. A viral moment can also be a moment to inform and expand on the thing that's going viral. (which yes i know you know.)
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