erin mccann |Verified account

I’m absolutely sure it’s great - but not all promotional streams are equal. Alerting on features very often leads to bounce.

Page views in a huge spike can be deeply seductive. But you can be driving engagement down. Time spent is everything in this case, especially because word count is high. Telling people they have to read a 3,000 word piece right now generally isn’t as productive as at first glance

Quite possibly, but not always and not for every provider. In any case that’s not point you made in your original tweet that Erin and I called you out for!

That was exactly my point

I think you misinterpreted me as being sniffy about the Kardashians or something. But my point is about delivery method and true impact. You know my experience in data and approach. I’m not saying there aren’t exceptions. But surprisingly few look at time spent and alerts

No not that! You suggested that all alerts should meet the definition of ‘urgent notice’. But other types of alerts are available! (And valued)

<wakes up> hello! Two small points: 1) I only have the orgs I subscribe to as a basis, but I do think this is an area where US/UK models diverged a while ago. And 2) chris, you're making an assumption about pageview thirst as a driver that may skip a few steps.

Hello! 1) Yep! 2) Yes and no - I obviously worry about that kind of assumption a lot myself. But the reason I worry here is how few orgs actively look at attn time on alerts and how particularly seductive they can appear in analytics tools.