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mccanner's profile
erin mccann |
erin mccann |
erin mccann |
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@mccanner

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erin mccann |Verified account

@mccanner

breaking news and internet ephemera at The New York Times.

Brooklyn
instagram.com/mccannercat/
Joined May 2009

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    1. erin mccann |‏Verified account @mccanner 18 Dec 2018

      erin mccann | Retweeted NYTimes Communications

      first, yes yes, lots of Times stuff on there. Hooray! (I'm very proud to work here.) Here's the PR tweet:https://twitter.com/NYTimesPR/status/1075045555741560832 …

      erin mccann | added,

      NYTimes CommunicationsVerified account @NYTimesPR
      .@nytimes published 18 of the 120 most engaging stories of 2018, according to @Chartbeat http://2018.chartbeat.com/stories 
      2 replies 1 retweet 16 likes
      Show this thread
    2. erin mccann |‏Verified account @mccanner 18 Dec 2018

      I've been using the list to catch up on things I completely missed this year (that stolen baby piece i tweeted earlier), and stuff I already loved (the Brendan Fraser GQ article.)

      1 reply 0 retweets 10 likes
      Show this thread
    3. erin mccann |‏Verified account @mccanner 18 Dec 2018

      But the list is also a snapshot of what draws readers in 2018 -- lots of caveats there. Something can have a viral tweet and draw readers. Something can park on a popular homepage and draw readers. There are lots of ways to climb that pole.

      1 reply 0 retweets 10 likes
      Show this thread
    4. erin mccann |‏Verified account @mccanner 18 Dec 2018

      I thought it was super interesting that number 14 is a pretty normal let's-not-call-it-clickbait-but-well-kinda piece from Insider. You'll find a similar entry at 35.pic.twitter.com/OTBCRvIwBY

      1 reply 1 retweet 8 likes
      Show this thread
    5. erin mccann |‏Verified account @mccanner 18 Dec 2018

      (I love when that stuff makes lists like this, because let's be honest, we all click those things, and I maintain that there's an artful way and a non-artful way to do them. AND READERS LIKE THEM.)

      1 reply 0 retweets 16 likes
      Show this thread
    6. erin mccann |‏Verified account @mccanner 18 Dec 2018

      no shame in giving readers what they like is basically my entire digital strategy, learned directly from @janinegibson. Just be smart about it, and have fun.

      1 reply 3 retweets 23 likes
      Show this thread
    7. erin mccann |‏Verified account @mccanner 18 Dec 2018

      So, back to the list, and here's a lesson for all you websites out there: number 12 -- NUMBER 12!! -- is a 2003 Washington Post article. They slapped a new URL on it and rode that sucker to internet glory, 15 years after they first published it. I see you there, doin' it right.pic.twitter.com/NZ3uhFoXlI

      2 replies 8 retweets 40 likes
      Show this thread
    8. erin mccann |‏Verified account @mccanner 18 Dec 2018

      all of us on this here twitter website know there's a tremendous market for recirculating old longreads (do we still use that term?). Wapo just took it a step further and snagged the search traffic around the Powerball jackpot in October. Brilliant! more of that!

      1 reply 0 retweets 16 likes
      Show this thread
    9. erin mccann |‏Verified account @mccanner 18 Dec 2018

      But moving on. You know what you don't see a lot of on US websites anymore? Live blogs. You know what still drives bonkers traffic for, say, the BBC? Live blogs, apparently. (that's not even all of them.)pic.twitter.com/pEavpTcPAS

      2 replies 1 retweet 10 likes
      Show this thread
    10. Tom Rostance‏ @TJRostance 6 Mar 2019
      Replying to @mccanner

      I just stumbled on your tweet while Looking for something else. Interesting. Why have they died out in the US? Any particular reason?

      1 reply 0 retweets 0 likes
      erin mccann |‏Verified account @mccanner 6 Mar 2019
      Replying to @TJRostance

      They're one of the tools in the box, and I think the trend lately is to mostly use others, except in a few very specific circumstances.

      5:15 PM - 6 Mar 2019
      1 reply 0 retweets 0 likes
        1. New conversation
        1. Tom Rostance‏ @TJRostance 6 Mar 2019
          Replying to @mccanner

          What's leading the way though? Video? Social? Just so I know how long I'll have a job here for...

          1 reply 0 retweets 0 likes
        2. erin mccann |‏Verified account @mccanner 6 Mar 2019
          Replying to @TJRostance

          That's the thing: there's no one replacement. Just a different sense of how to deploy different tools in different ways. I think the pendulum may yet swing back to live briefings, even in non-sport areas.

          0 replies 0 retweets 1 like
          3. End of conversation

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