what a losing game this is https://www.buzzfeed.com/markdistefano/sun-reporters-right-wing-drudge-report?utm_source=dynamic&utm_campaign=bfsharetwitter&utm_term=.wqPeOnPDN …pic.twitter.com/vpk5jkbfuH
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The Drudge strategy is no different from an all-in-on-Facebook or pivot-to-video strategy. If the success of your journalism is dependent on getting your stuff on a single (or even two or three!) giant platforms you don't control, your goose is already cooked.
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it's 20 fucking 19 michael how is a site still doing this
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Because any business that's reliant on programmatic advertising has spent the last several years under such intense revenue pressure that only short-term triage tactics are considered?
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