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mccanner's profile
erin mccann |
erin mccann |
erin mccann |
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@mccanner

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erin mccann |Verified account

@mccanner

breaking news and internet ephemera at The New York Times.

Brooklyn
instagram.com/mccannercat/
Joined May 2009

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    1. Daniel Victor‏Verified account @bydanielvictor 26 Dec 2018

      Daniel Victor Retweeted Aram Zucker-Scharff

      Well this is not the most uplifting threadhttps://twitter.com/Chronotope/status/1078003966863200256 …

      Daniel Victor added,

      Aram Zucker-Scharff @Chronotope
      The numbers are all fking fake, the metrics are bullshit, the agencies responsible for enforcing good practices are knowing bullshiters enforcing and profiting off all the fake numbers and none of the models make sense at scale of actual human users. http://nymag.com/intelligencer/2018/12/how-much-of-the-internet-is-fake.html … pic.twitter.com/thvicDEL29
      Show this thread
      1 reply 1 retweet 3 likes
    2. erin mccann |‏Verified account @mccanner 26 Dec 2018
      Replying to @bydanielvictor

      Counterpoint: the more exposed this quicksand becomes, the sooner we can direct ourselves to more meaningful measures and smarter conversations about what we make and who we make it for.

      3 replies 0 retweets 4 likes
    3. Josh Sternberg‏Verified account @joshsternberg 26 Dec 2018
      Replying to @mccanner @bydanielvictor

      Counter counter-point: we've been exposing this quicksand for more than a decade, and now that people have a broad view, they won't dig into the DSPs and SSPs, let alone the DMPs...because they saw a thread. The challenge is that covering ad tech is not as glamorous--for most.

      1 reply 0 retweets 1 like
    4. erin mccann |‏Verified account @mccanner 26 Dec 2018
      Replying to @joshsternberg @bydanielvictor

      I'm thinking larger than simply ad tech, though. But yes the more mainstream the conversation about how bad industry metrics are, the faster we can all move on to something more useful

      1 reply 0 retweets 1 like
    5. Josh Sternberg‏Verified account @joshsternberg 26 Dec 2018
      Replying to @mccanner @bydanielvictor

      i'm just not as sanguine that we're going to move quickly enough. it's great that journalists are finally understanding how their industry works, but finding a different metric of value is tilting at windmills. because of the click, the internet's original sin.

      1 reply 0 retweets 0 likes
      erin mccann |‏Verified account @mccanner 26 Dec 2018
      Replying to @joshsternberg @bydanielvictor

      Oh I don't expect a fix in our lifetimes. We have to live through this hell.

      5:28 PM - 26 Dec 2018
      1 reply 0 retweets 0 likes
        1. Josh Sternberg‏Verified account @joshsternberg 26 Dec 2018
          Replying to @mccanner @bydanielvictor

          at least we have phish this week!

          0 replies 0 retweets 1 like
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