Very few legit news sites actually operate this way anymore, and haven't for years. There was an unfortunate blip while we all sorted out lanes and where the bars would be. If you're still coming across them regularly (there are always exceptions of course), check your news diethttps://twitter.com/mikememoli/status/1077767338836017152 …
A distinction that, oddly, was left out of your tweet. Meanwhile I can assure you that even legit news sites -- yours and mine included -- are in some way dependent on good SEO.