all of us on this here twitter website know there's a tremendous market for recirculating old longreads (do we still use that term?). Wapo just took it a step further and snagged the search traffic around the Powerball jackpot in October. Brilliant! more of that!
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But moving on. You know what you don't see a lot of on US websites anymore? Live blogs. You know what still drives bonkers traffic for, say, the BBC? Live blogs, apparently. (that's not even all of them.)pic.twitter.com/pEavpTcPAS
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(sorry, that wapo piece is from 2005, not 2003. whoops!)
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Lots of stuff on that list using best-practice internet stuff: savvy SEO, social-friendly headlines. you know the type.pic.twitter.com/LVocp6TCQb
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And lots of stuff that defies those conventions and still commands a huge audience:pic.twitter.com/yJarmYByOn
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What I like about this list is that there's no single way to leapfrog to the top, but there are some common practices: write good things. do the digital hygiene. excel at the left-field idea. know what readers want and serve it up to them.
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None of this stuff is rocket science, but you can see, scanning through here, which news organizations are flexing on which one of those levers.
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Are the CNN obits for Anthony Bourdain and Kate Spade the best written? Dunno, but they're the ones that ranked on here, because CNN's built a structure that makes that happen.
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I'd also be remiss if I didn't point out that there's a lot of entries on here that aren't in English, because hey, there's a whole rest of the world out there! smart publishers don't ignore that.
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erin mccann | Retweeted Chartbeat
(here's chartbeat, btw, answering a little more about the methodology of the list. Turns out: yes, it is only sites that use chartbeat, which of course means it's not an exhaustive list of all your favorite news sites, but many of them. https://twitter.com/Chartbeat/status/1075163580348153862 …)
erin mccann | added,
ChartbeatVerified account @ChartbeatReplying to @mccanner @cwarzelWe're happy to answer. The list covers 60 million pieces of content from thousands of publishers in more than 65 countries. Stories must be published in 2018 and must have editorial content on the page (so no homepages, scoreboards, etc.)1 reply 1 retweet 5 likesShow this thread
What's the big takeaway here? I'm actually going to steal that answer from @millie, who wrote it better than I could: "Knowing your audience, telling the best story you can, in the best way you can, is still not enough. You also need to get it to people." https://www.nytimes.com/2018/10/25/insider/millie-tran-reaching-audiences-social.html …
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Finally, though, here's the link to the Brendan Fraser story from GQ, ranked 87 on that list. Go read it. https://www.gq.com/story/what-ever-happened-to-brendan-fraser …
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erin mccann | Retweeted
appendix: special congrats to
@carolynryan for finding all those names! https://twitter.com/carolynryan/status/1075393656796925952 …erin mccann | added,
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