I thought it was super interesting that number 14 is a pretty normal let's-not-call-it-clickbait-but-well-kinda piece from Insider. You'll find a similar entry at 35.pic.twitter.com/OTBCRvIwBY
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What I like about this list is that there's no single way to leapfrog to the top, but there are some common practices: write good things. do the digital hygiene. excel at the left-field idea. know what readers want and serve it up to them.
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None of this stuff is rocket science, but you can see, scanning through here, which news organizations are flexing on which one of those levers.
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Are the CNN obits for Anthony Bourdain and Kate Spade the best written? Dunno, but they're the ones that ranked on here, because CNN's built a structure that makes that happen.
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I'd also be remiss if I didn't point out that there's a lot of entries on here that aren't in English, because hey, there's a whole rest of the world out there! smart publishers don't ignore that.
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(here's chartbeat, btw, answering a little more about the methodology of the list. Turns out: yes, it is only sites that use chartbeat, which of course means it's not an exhaustive list of all your favorite news sites, but many of them. https://twitter.com/Chartbeat/status/1075163580348153862 …)
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What's the big takeaway here? I'm actually going to steal that answer from
@millie, who wrote it better than I could: "Knowing your audience, telling the best story you can, in the best way you can, is still not enough. You also need to get it to people." https://www.nytimes.com/2018/10/25/insider/millie-tran-reaching-audiences-social.html …Show this thread -
Finally, though, here's the link to the Brendan Fraser story from GQ, ranked 87 on that list. Go read it. https://www.gq.com/story/what-ever-happened-to-brendan-fraser …
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appendix: special congrats to
@carolynryan for finding all those names! https://twitter.com/carolynryan/status/1075393656796925952 …This Tweet is unavailable.Show this thread
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