erin mccann |Verified account

None of this stuff is rocket science, but you can see, scanning through here, which news organizations are flexing on which one of those levers.

Are the CNN obits for Anthony Bourdain and Kate Spade the best written? Dunno, but they're the ones that ranked on here, because CNN's built a structure that makes that happen.

I'd also be remiss if I didn't point out that there's a lot of entries on here that aren't in English, because hey, there's a whole rest of the world out there! smart publishers don't ignore that.

(here's chartbeat, btw, answering a little more about the methodology of the list. Turns out: yes, it is only sites that use chartbeat, which of course means it's not an exhaustive list of all your favorite news sites, but many of them. https://twitter.com/Chartbeat/status/1075163580348153862 …)

What's the big takeaway here? I'm actually going to steal that answer from @millie, who wrote it better than I could: "Knowing your audience, telling the best story you can, in the best way you can, is still not enough. You also need to get it to people." https://www.nytimes.com/2018/10/25/insider/millie-tran-reaching-audiences-social.html …

Finally, though, here's the link to the Brendan Fraser story from GQ, ranked 87 on that list. Go read it. https://www.gq.com/story/what-ever-happened-to-brendan-fraser …