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Which is to say, there is no magic formula for publishing success except to keep generating the best content you can and eventually you’ll find your audience.
hard disagree, actually! Sometimes extremely good work does not eventually find its audience. Sometimes not-great work finds an outsized audience.
Absolutely true. You’ll get no argument from me. The traffic gods are indeed fickle, but I think publications that generate consistently good content are going to find an audience over time.
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