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I do think there's an entire generation of folks who lived through the early wild west days who watched fb rise and fall who know twitter isn't a traffic source who are all collectively saying eh, sometimes the internet is weird.
would i like there to be a more reliable, more satisfying answer? HELL. YES. Would I like to talk more with the other people all mulling this over as they narrow their eyes at <internal news analytics tool>? Also yes.
