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one thing a lot of people have a great deal of difficulty with about digital publishing is the ebb and flow of best practices evolving. "Eh, the internet is weird this week/month/year" can be an extremely unsatisfying answer http://nymag.com/selectall/2018/08/seo-is-back-thank-god.html …
Your digital stories have to follow all the rules, except the rules often change, and also sometimes they succeed despite following none of the rules and sometimes they fail despite following all of them http://nymag.com/selectall/2018/08/seo-is-back-thank-god.html …
algorithms are people, too, michael.https://twitter.com/michaelroston/status/1029454417853071360 …
I do think there's an entire generation of folks who lived through the early wild west days who watched fb rise and fall who know twitter isn't a traffic source who are all collectively saying eh, sometimes the internet is weird.
would i like there to be a more reliable, more satisfying answer? HELL. YES. Would I like to talk more with the other people all mulling this over as they narrow their eyes at <internal news analytics tool>? Also yes.
sinners in the hands of an algorithmic god
sometimes you've had drinks the prior week with the man or woman behind the curtain at an important new traffic source
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