Yes truly it is the worst sin upon our industry to write headlines that people actually want to read https://blogs.wsj.com/styleandsubstance/2018/07/05/vol-31-no-6-clickbait/ …pic.twitter.com/BIYy6DruXO
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I'm warily onboard with a lot of this sort of headline style, but I will nuke any question hed from orbit
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As with anything, there's a smart way and a not-smart way to do it. The problem comes when busy people doing the latter think they're the former.
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