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Where’s UX going? What’s the future of marketing? When we talk about content, what do we need to talk about? TRUST. If teams don’t talk about how to empower users, renew their self-confidence, and foster trust, all other investments in marketing and innovation are wasted.
You can’t sell stuff or win eyeballs until you earn trust. We talk about this a lot on Ye Olde Twitter, but I’ll be talking and teaching about it a lot more this spring and summer. Coming at you, wherever you are—behold, A THREAD. (Shhh, I'm trying to be organized, really.)
Workshops! Webinars! Talks! This April, find me at Content Marketing Conference Boston. We'll talk how to operationalize vulnerability to renew trust. ALSO: get your hands dirty building a message architecture in the workshop that sold out last year! https://www.contentmarketingconference.com/
Stockholm! May! Stoked for the spectacular From Business to Buttons with @mulegirl, @indiyoung, @peterme, @monteiro, and more. Sign up to workshop or let’s talk about how brands must build trust, all at Scandinavia’s premier UX & service design conference. https://frombusinesstobuttons.com/
Content platform proliferation is a problem. YOU’RE DOING TOO MUCH. STOP DOING THAT. Commiserate, then learn to do it cohesively at OmnichannelX this June in Amsterdam. I’m honored to keynote the event and get more hands-on in a workshop. See you there!https://omnichannelx.digital/
Delighted to return to @aneventapart in Boston and Minneapolis to talk about using content strategy for better pacing to make more memorable experiences. Also? I can attest to the quality of both the lineup and local pastry in both cities. Get your ticket:https://aneventapart.com/
No travel budget? No problem. Sign up for next month’s @RosenfeldMedia Enterprise Experience videoconference. We’ll discuss how your brand can use design and content to foster trust at scale—all without leaving your desk. Join the community here:https://rosenfeldmedia.com/enterprise-experience-community/archive/videoconference-fostering-trust-in-your-brand-and-beyond-with-margot-bloomstein/ …
Oh, and all these places and dates, as always, live right here, http://appropriateinc.com/speaking/ for when I am living way up there.pic.twitter.com/m1CnVliPTw
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