How do people continue to sell diet plans to the masses. Isn’t losing weight literally caloric deficit?
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The responses to this tweet gave me the answers to so many other questions I had completely not related to this.
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Is lose weight a caloric deficit : no. Is lose fat weight a caloric deficit : yes. Why people buy programs : they need support to change their habits
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You see why people can sell their diet plans... because everyone has their two cents in the subject. There is clear literature explaining fat, how you gain it, how it’s lost, and how to keep it off. Easier to buy something than understand something.
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To add it’s not necessarily people don’t know how it works but lack motivation to do it. Or lack resources to do it efficiently.
End of conversation
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I think the major reason they are able to is the attached coaching that can sometimes come with it which adds the accountability piece.
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