Maxime Eyraud

@max_eyr

• Looking at the convergence of media, technology, and culture 🍿 • Market analysis @ • Ex

Vrijeme pridruživanja: srpanj 2014.

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  1. Prikvačeni tweet
    16. pro 2019.

    I'm excited to share a piece I've been working on for some time: "How Wattpad is building the next entertainment giant." It's about Wattpad's mission, business, and ambitions. THREAD 👇

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  2. proslijedio/la je Tweet

    To put this into context, YouTube ads made more than the entire domestic theatrical box office in 2019, and 36% of the global box office.

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  3. proslijedio/la je Tweet

    The Universe is expanding. Marvel Studios’ The Falcon and The Winter Soldier, WandaVision and Loki are coming soon to .

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  4. proslijedio/la je Tweet
    1. velj

    This thread has some great insights about TikTok & music. For a long time culture used to be “top down” (MTV or vogue-media driven) - for this and the following generations we’ll continue to see a “middle-out” demonstration of culture.

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  5. proslijedio/la je Tweet
    30. sij

    A true thing: people don’t pay to watch stuff on Netflix. They pay for the option to watch stuff on Netflix. Understanding how much people value that is a lot more complicated than minutes spent watching.

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  6. proslijedio/la je Tweet
    28. sij

    Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to reach 50% of its total lifetime engagement) 🧐 Twitter: 20 mins Facebook: 5 hrs Instagram: 20 hrs LinkedIn: 24 hrs YouTube: 20 days Pinterest: 4 mos Blog post: 2 yrs

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  7. 24. sij

    Awesome piece on Spotify's potential to become the Ambient Media Company 👂

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  8. proslijedio/la je Tweet
    23. sij

    I added "Baby Yoda" google search volume to the chart Netflix touted in its Q4 letter. I also narrowed the search to the US only. IMO this is a much more accurate picture of relative interest. h/t

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  9. proslijedio/la je Tweet
    1. sij

    Jimmy Iovine basically sums up how brutally incorrect the "long-tail" is. Somehow, despite increased access, a diminished role of gatekeepers, and more content than ever, monoculture is only growing (CC , , )

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  10. 27. pro 2019.

    Just finished it - that was an awesome read ! Thanks for sharing your thoughts 👌 I'm trying to come up with my own review for entertainment at large - will make sure to come back to your insights when I focus on gaming 🎮

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  11. proslijedio/la je Tweet

    - 1995: Disney buys ABC - 2006: Disney buys Pixar - 2009: Disney enters 30 film deal with Dreamworks - 2009: Disney buys Marvel - 2012: Disney buys Lucasfilms - 2015: Disney buys National Geographic - 2017: Disney buys 21st Century Fox - 2018: Disney buys Hulu

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  12. proslijedio/la je Tweet
    22. pro 2019.

    MAIS OUI C’EST CA QU’ON VEUT LIRE. Un thread qui : - réfute le poncif « les jeunes ne lisent plus » - analyse le business autour des / au lieu de se moquer des « romans pour minettes » Wattpad c’est 80 millions d’utilisateurs et + de 19 millions de CA

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  13. 22. pro 2019.

    Digital distribution of movies (even the B2B side to movie theaters) is enabling more of those experiments. Taking a released work out of the public's hands and going back to the drawing board may become more common

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  14. 22. pro 2019.

    Inverse in 2016 called his strategy "a gamechanger that everyone should copy," stating: "as a way of holding the public's attention span, Kanye's choice to continue to tweak The Life is Pablo indefinitely is genius."

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  15. 22. pro 2019.

    Kanye called the album a "living breathing changing creative expression." He released a final version only in June 2016, four months after the album's official debut. And his latest album Jesus is King has already gone through a series of edits, too

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  16. 22. pro 2019.

    This era of iterative/lean creativity is fascinating. I think works like Kanye's The Life of Pablo in 2016 opened the way. Streaming tech enabled a new back-and-forth between creators and their audience, either in the name of creative control or just technical improvements

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  17. 18. pro 2019.

    On Disney as a "postnational political entity"

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  18. 16. pro 2019.

    Going forward, addressing younger consumers first places Wattpad at the forefront of new digital and consumption habits, enabling it to glean valuable insights and to prepare for the next wave of participatory entertainment. END/

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  19. 16. pro 2019.

    The company's wealth of user-generated IP puts it in an ideal position at a time when every content producer and publisher is looking for their next big hit.

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  20. 16. pro 2019.

    Wattpad is bound to benefit. Given the growing interest from third-parties, there are worse positions to be in than to be the go-to platform for this sort of content.

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  21. 16. pro 2019.

    The same way Fantasy as a whole has long broken into the mainstream, teen drama attracts more viewers than would care to admit. A+E Networks recently announced a partnership with MacMillan's Swoon Reads imprint to bring young adult reads to the screens.

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