Asked why they didn't allow ppl to shop w/out giving personal details,CMS spox said it was "business decision" to "prioritize functionality"
@philipaklein I'm assuming they wanted to capture our contact info -- and make it less likely we wouldn't come back, no?
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@mattklewis Actually, operating theory (something I also heard from a source) is that they wanted ppl to see price of plans after subsidy - 1 more reply
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@mattklewis Base price may have scared too many people off - 1 more reply
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