Have they provided definitions for ‘traditional’ versus ‘digital’? So if I’m watching Netflix via SkyQ, what does that count as?
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If the graph considered time spent consuming those types of content (‘tv’ radio, newspaper articles & magazine articles) would it be a straight line?

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I think it is time spent, isn’t it? It’s the persistent need emarketer has to label things as ‘digital’ ‘non digital’ and compare. TV is digital, Radio / Print are digital. What decisions are data like this helping?
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So the data for 2020 and 2021 are based on guesswork?
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2019 data isn't 'real' either... as chart is sourced: Nov'19
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I have spoken to them on perhaps 20 occasions over the years and spoken to the people that apparently construct the models and the stats. It is a disappointing conversation every time and in many ways shocking when you look under the bonnet
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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Every company with an i- or e- prefix has to maintain this meaningless binary definition.
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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I’ve had quite a few attempts from
@emarketer to sell me data like this. This isn’t helping their sales pitchHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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Their speciality.
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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Čini se da učitavanje traje već neko vrijeme.
Twitter je možda preopterećen ili ima kratkotrajnih poteškoća u radu. Pokušajte ponovno ili potražite dodatne informacije u odjeljku Status Twittera.