Does anyone know of any research that looks at consumption goods and preference falsification? I.e. A consumer signals that they like X in public, but purchases Y in private (partly to offset the false signal, & partly because Y represents their true preference?)
Replying to @clairlemon
Oh! Best dataset for this, which will have pull-quotable examples: Amazon Kindle most-read list vs Kindle bestsellers list.
5:19 AM - 18 Aug 2018
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