When I was in school taking out thousands in extra loans to networking and break into the industry at Blizzcon, E3, PAX, LCS, OWL, you name it, @rachellipstick and @breannehp were there.
Every. Single. Event.
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Esports prizes authenticity. Businesses looking to esports as a novelty vertical routinely get crucified for their opportunism.
@ateyo_ is not one of those businesses.@rachellipstick and@breannehp did the hard work and made a brand players view as part of the space.Show this thread -
It's disheartening to see that hard work seemingly co-opted. A product can be easily imitated. A brand and the people behind that product are much less easily replicated.
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