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mattcutts's profile
Matt Cutts
Matt Cutts
Matt Cutts
Verified account
@mattcutts

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Matt CuttsVerified account

@mattcutts

Former head of the webspam team at Google. Currently working in DC. Opinions are my own.

Washington, DC
mattcutts.com/blog/
Joined March 2007

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    Matt Cutts‏Verified account @mattcutts 9 Sep 2016

    .@matt_levine on Wells Fargo is delish: https://www.bloomberg.com/view/articles/2016-09-09/wells-fargo-opened-a-couple-million-fake-accounts … 1. You get what you measure. 2. The thing that you measure will be gamed.

    5:00 PM - 9 Sep 2016
    • 235 Retweets
    • 258 Likes
    • The Zoom Agency VendorHawk Marie Austin Davis Priscilla Savary Jonathan Woodard Brandon Figel Gertrude Perkins ☄ Lynn Gibson
    8 replies 235 retweets 258 likes
      1. Matt Cutts‏Verified account @mattcutts 10 Sep 2016
        Replying to @billygriffin22

        too true.

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      1. harlem medic emeritu‏ @harlemedic 9 Sep 2016
        Replying to @mattcutts

        .@mattcutts @cshirky @matt_levine in other words, this week's "get out of jail free card" sold for $200 million.

        0 replies 0 retweets 0 likes
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      1. marcsobel‏ @marcsobel 9 Sep 2016
        Replying to @mattcutts @cshirky @matt_levine

        What evidence is there that they didn't want this? Didn't fight investigation? Refunded people's fees?

        0 replies 0 retweets 0 likes
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      1. Damien Petrilli‏ @DamienPetrilli 9 Sep 2016
        Replying to @mattcutts @matt_levine

        @codinghorror welcome cobra effect. https://en.m.wikipedia.org/wiki/Cobra_effect …

        0 replies 0 retweets 1 like
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      1. Benjamin Jacobson‏ @Ipaneman 10 Sep 2016
        Replying to @mattcutts

        @EdwardTufte @matt_levine There is no excuse for being 'surprised' by gaming.

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      1. New conversation
      2. Skott Quibi‏ @skottk 10 Sep 2016
        Replying to @mattcutts

        @fakebaldur @matt_levine 3. The people who game your metric are your antagonists. 4. You turned thousands of employees ...

        1 reply 0 retweets 0 likes
      3. Skott Quibi‏ @skottk 10 Sep 2016
        Replying to @skottk @mattcutts and

        into your antagonists. 5. Guess what? You're the bad guy.

        0 replies 0 retweets 0 likes
      4. End of conversation
      1. Priscilla Savary‏ @Selahsings 17 Sep 2016
        Replying to @mattcutts @matt_levine

        Just hopefully not by your own inhouse team

        0 replies 0 retweets 1 like
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      1. John C. Welch‏ @bynkii 11 Sep 2016
        Replying to @mattcutts @willie @matt_levine

        if you make someone's employment/peace of mind hinge on one thing, this sort of stuff is inevitable.

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