When I was at Google I called this the "evil unicorn problem" (because there's not much content for evil unicorns, but you can still search for that), but "keyword voids" is much more evocative. An important piece by @noUpsidehttps://www.wired.com/story/the-complexity-of-simply-searching-for-medical-advice …
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Replying to @internetthought @noUpside
Or "content void"
9:58 AM - 5 Jul 2018
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