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mattcutts's profile
Matt Cutts
Matt Cutts
Matt Cutts
Verified account
@mattcutts

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Matt CuttsVerified account

@mattcutts

Former head of the webspam team at Google. Currently working in DC. Opinions are my own.

Washington, DC
mattcutts.com/blog/
Joined March 2007

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    Matt Cutts‏Verified account @mattcutts 5 Jul 2018

    When I was at Google I called this the "evil unicorn problem" (because there's not much content for evil unicorns, but you can still search for that), but "keyword voids" is much more evocative. An important piece by @noUpsidehttps://www.wired.com/story/the-complexity-of-simply-searching-for-medical-advice …

    7:03 AM - 5 Jul 2018
    • 144 Retweets
    • 288 Likes
    • Craig Campbell Michael Martinez Andrea Stark Joe Robison Restore Aryavarta Flow2Up TheHealthPolicyGroup 新聞紙 ÙÉHARASHIGEÒn
    8 replies 144 retweets 288 likes
      1. This Tweet is unavailable.
      2. Matt Cutts‏Verified account @mattcutts 5 Jul 2018
        Replying to @internetthought @noUpside

        Or "content void"

        0 replies 0 retweets 3 likes
      3. End of conversation
      1. Derek Gleason‏ @derek_gleason 5 Jul 2018
        Replying to @mattcutts @noUpside

        Any algorithmic solutions you see for this? I give presentations in Sierra Leone on finding trustworthy sources, and the “evil unicorn” is an example I use often (demonstrated via a fake post I created on aliens landing at the U.S. Embassy, which ranked almost immediately.)

        0 replies 0 retweets 1 like
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      1. Natalie Kates‏ @NatalieKates 5 Jul 2018
        Replying to @mattcutts @noUpside

        I've been thinking a lot about this problem from the health side with the growth of google home and the like. Would love your take from the search side!

        0 replies 0 retweets 1 like
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      1. New conversation
      2. SEO for the Google‏ @SearchSkeptic 5 Jul 2018
        Replying to @mattcutts

        @photomatt @noUpside @WIRED Article assumes CDC is always right. That’s simply not true.

        4 replies 0 retweets 0 likes
      3. SEO for the Google‏ @SearchSkeptic 5 Jul 2018
        Replying to @SearchSkeptic @mattcutts and

        Early synethic Vitamin K was found to be toxic, and taken off the market AFTER it had been used.

        0 replies 0 retweets 0 likes
      4. End of conversation

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