And if you start API-first, then you can build your interface on top of the API. And if your interface isn't the best, *other people* can build a better one on top of the API.
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You should follow this guy
@iamwill@mattcuttsThanks. Twitter will use this to make your timeline better. UndoUndo
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A lot of that is applicable to other conservative orgs such as banking. User trust is paramount, and you need to consider everything that affects it.
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