One fact about the world that absolutely breaks my model of marketing is that "Botox" managed to become so popular despite literally highlighting "toxin" in its name
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surely no one would inject literally botulinum toxin unless they had a good reason
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Any good examples of this counter-intuition with financial products? Do I finally understand bitcoin?
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Someone should literally do the unicorn tears thing. It would work for approximately the same reason the Old Spice Guy did. Legal will probably need an asterisk so maybe phrase that as “* Legal requires us to tell you there are no actual unicorn tears in this.”
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Have heard that the long list of side effects in drug ads is now actually attracting people rather than turning them away. “Give me the strong stuff!”
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