Mats Stafseng Einarsen

@matseinarsen

Data science, psychology and running engineering & product teams. Previously Senior Director of Product at KAYAK, OpenTable, SPO . 🏨🛫🍽️

Sydney, New South Wales
Vrijeme pridruživanja: svibanj 2011.

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  1. Prikvačeni tweet

    Ok... I'm going to keep tweeting about Hacking Kindness until Google Analytics shows me you've all checked it out and I get *at least* 100 retweets. So it's better to just get it over with today and save us all the pain:

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  2. 30. sij

    “Let’s take it offline”

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  3. proslijedio/la je Tweet
    29. sij
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  4. proslijedio/la je Tweet
    26. sij

    Experimentation in social sciences produces insight and wisdom, but the so-called gold standard of Randomized Controlled Trials is often expensive. There are several alternatives that can be more cost-effective, though—expand your toolkit:

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  5. proslijedio/la je Tweet
    23. srp 2019.

    Stochastic variation on the GANfield model gives the garfields an unsettling frenetic energy

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  6. 22. sij

    Extreme focus on a north star metric FTW. There's nothing more helpful for a business than to have a single metric everyone works toward.

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  7. proslijedio/la je Tweet
    3. sij

    Ads on FB/Google: * Transparent prices * Generates ads from my posts * Almost instant * Easy web interface Ads in my local paper: * Secret prices * Needs agency assistance * 5 working days lead time * Need to call sales person Newspapers are killing their advertising themselves

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  8. proslijedio/la je Tweet
    21. sij

    I added 3 new methods and dropped the price to $6.99 for the Hacking Kindness cards. Have fun!

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  9. 21. sij

    I added 3 new methods and dropped the price to $6.99 for the Hacking Kindness cards. Have fun!

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  10. 20. sij

    Actual footage of me delegating

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  11. proslijedio/la je Tweet
    20. sij

    This 💯! I regularly recommend this approach to people who ask me “how do I convince my company to start (scaling up) testing?” This is also pretty much exactly why we wrote . (Although I’m not sure we did a good job of explaining that was the intent.)

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  12. 20. sij
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  13. 19. sij

    PS: Not with the intent of hiding the commercial aspect from engineers. But because this is a large, under-appreciated aspect of experiment frameworks.

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  14. 19. sij

    I think there's a lot to be said for recasting A/B-testing to engineering as "measured feature flags", as part of what talks about on separating rollouts and activation.

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  15. 19. sij

    Interesting how Shen Yun localizes the content of their show, in the perspective of deep fakes in ads or dynamic ads in streaming. Meaning, you don’t need fancy digital tech to do this. From

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  16. 16. sij

    I’m happy to inform you all that it’s finally raining in Australia

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  17. 15. sij
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  18. 15. sij

    Someone fed a bot the and made it reveal “secrets”

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  19. proslijedio/la je Tweet
    15. sij

    From what little I know, I don’t think this is quite true. They “a/b” tested, in that they came up with multiple choices (internally), and tested them (internally). They didn’t have a known solution and drive that forward. They navigated an opportunity space. Just not in public.

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  20. 14. sij

    Always interesting to see how little insight people on the outside have about bookingdotcom. Something something google ads 👇

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  21. 14. sij

    It’s a ballsy recommender system that can proclaim that I’m not going to like a Barolo.

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