Mathilde YvertRankin

@mathildeyvert

Strategist. France, India, USA, Argentina.

ÜT: 18.931224,72.822627
Vrijeme pridruživanja: kolovoz 2009.
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  1. proslijedio/la je Tweet
    3. velj

    The ad is the last one unless game goes into OT. By my count, there were 58 national in-game ads, plus some in floater pods between quarters. not counting halftime. ... maybe 65 ads????

    2 proslijeđena tweeta 9 korisnika označava da im se sviđa
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  2. 3. velj

    Google Loretta ad has been made in-house

    1 reply 4 korisnika označavaju da im se sviđa
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  3. proslijedio/la je Tweet
    3. velj

    Totally agree. It was one of the newest takes on the "what is love?' trope that a lot of advertisers use. I liked it a lot and make me stop and think.

    Any ad that uses 4 words from Ancient Greek is a winner to me. (Although I thought halfway that it was a Gillette ad)
    1 reply 1 proslijeđeni tweet 6 korisnika označava da im se sviđa
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  4. proslijedio/la je Tweet
    1. velj

    Have something you want to change? Check out my new book, The Catalyst. All about how to change minds, organizations, and the world. Here's more information

    3 proslijeđena tweeta 49 korisnika označava da im se sviđa
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  5. proslijedio/la je Tweet
    1. velj

    I’ve been thinking about Kobe. About how life doesn’t listen to our plans and dreams of how it should unfold. About how mysterious and tenuous and painful it can all be. This is something I wrote along those lines. It seems appropriate this week. Big hugs.

    20 proslijeđenih tweetova 121 korisnik označava da mu se sviđa
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  6. 28. sij

    Go organic!

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  7. 25. sij

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  8. proslijedio/la je Tweet
    23. sij

    There is no "magical thinking"; there is just thinking. If you view everything in negative terms, you make life cloudier. If you think with rational positivity, you add a bit of light to your days. There is no reason not to err on the side of the light.

    130 proslijeđenih tweetova 376 korisnika označava da im se sviđa
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  9. 23. sij

    1 korisnik označava da mu se sviđa
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  10. proslijedio/la je Tweet
    20. sij

    What are your favourite examples of reframing in advertising? I’ll go first. Reframing the product: AA - The fourth emergency service. Reframing the competition: Oatly - It’s like milk but made for humans. Reframing a weakness: Guinness - Good things come to those who wait.

    95 proslijeđenih tweetova 662 korisnika označavaju da im se sviđa
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  11. proslijedio/la je Tweet
    20. sij

    Meditation can be very simple - simply sitting, simply breathing, simply paying attention to the experience of being you. When we feel we’ve failed or can’t do it, we’re adding some rigid rule that doesn’t belong and we can breathe, let go and just be very natural with ourselves.

    65 proslijeđenih tweetova 243 korisnika označavaju da im se sviđa
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  12. proslijedio/la je Tweet
    19. sij

    I say this when I speak to clients all the time too - for every shortened timeline that means your agency has to work late/weekends that agency gets less diverse and your work gets poorer for it. If you want better work, the same number of hours but more planning and organisation

    I wrote an article on the absence of work/life balance in the advertising industry and how it creates diversity issues. via
    12 proslijeđenih tweetova 66 korisnika označava da im se sviđa
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  13. 19. sij

    Youtube monetise les contenus climato-sceptique

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  14. proslijedio/la je Tweet
    17. sij

    Let’s make this “go viral” 🤣

    Delusions of Brandeur: the trailer.
    2 proslijeđena tweeta 24 korisnika označavaju da im se sviđa
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  15. proslijedio/la je Tweet
    15. sij

    How did the advertising industry let expert advice, business building ideas, complex production and media buying fees get re-branded as "non-working media"? WTF Are legal fees "non working law"?

    21 reply 26 proslijeđenih tweetova 186 korisnika označava da im se sviđa
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  16. proslijedio/la je Tweet
    10. sij

    When it comes to teaching your children about healthy eating, it's very possible to do so without introducing them to diet culture. Here's how (a thread) 🥕

    5 replies 77 proslijeđenih tweetova 203 korisnika označavaju da im se sviđa
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  17. proslijedio/la je Tweet
    14. sij

    Is this another thread from someone leaving agencies? OH YES IT IS. 👇

    59 replies 380 proslijeđenih tweetova 1.523 korisnika označavaju da im se sviđa
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  18. proslijedio/la je Tweet
    11. sij

    Just sit. Breathe. And pay attention to what it’s like to be you. No special skill required. No extra effort necessary. No magical state of conciousness. No way to do it wrong. It’s all very normal. Just sitting. Breathing. And paying attention to what it’s like to be you.

    7 replies 158 proslijeđenih tweetova 582 korisnika označavaju da im se sviđa
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  19. proslijedio/la je Tweet
    6. sij

    Do a little bit at a time. Don’t try to climb the mountain in one leap.

    256 proslijeđenih tweetova 718 korisnika označava da im se sviđa
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  20. proslijedio/la je Tweet
    5. sij

    Well, just landed at JFK and — no surprise — got taken to the special side room and got asked (among other things) how I feel about the situation with Iran. I wanted to be like: my book comes out in September, preorder now on amazon

    18.577 proslijeđenih tweetova 135.065 korisnika označava da im se sviđa
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