Not saying this initiative isn’t great, because it is. But Christ the glare would be awful 
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Lots of graffiti artists are going to have a great time.
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Make sense but how long can a white road will remain white? when the vehicle's tyres are black, fuel waste is black never mind the other dirts and dust?
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I think this although solve problem temporarily only an idea to sell coating, to make room for commercial coating industry
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Agreed.
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Same goes for rooftops, no? Black shingles and coverings over houses/buildings absorbs heat, making the structure use more energy to cool.https://energy.gov/energysaver/energy-efficient-home-design/cool-roofs …
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Looks like the start of a very big trend.
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Trees and dirt can do that too
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Think of the epic selfie lighting
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Lets hope its conductive too, and sun power salvaged?
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How satisfying is this to watch
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And also blind people that are driving.
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Can't they just add some chemical that turns it white rather than coating it after? Probably less mess.
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how bout sun reflection on the drivers face ?
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Yeah thanks for the glare
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Does it even get that hot out there?
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How does this affect the drivers vision regarding sun reflection during morning and afternoon traffic?
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