Good news. “@mashable: The number of ads purchased for magazines' iPad editions rose 16% this year http://on.mash.to/1emDg2T ”
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@mashable most advertising includes digital edition too. Does this stat exclude combined?Thanks. Twitter will use this to make your timeline better. UndoUndo
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@ap_sims “
@mashable: The number of ads purchased for magazines' iPad editions rose 16% this year http://on.mash.to/1emDg2T ” -
@nicoberneder //just talking about taking publication digital with someone. Unfortunately what makes CENTS (pun) isn't politically best fit. -
@nicoberneder sometimes customers still want "feel" and look of being on paper to peers. But I'm interested to see publishing's future. -
@ap_sims ah ha... But why not diversify, and engage new low cost digital ad options. Or is it the fear of stepping out and doing it "wrong?"
End of conversation
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@mashable As a ratio of print: app ads or total increase? Have you factored in the increase in available apps?Thanks. Twitter will use this to make your timeline better. UndoUndo
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@mashable What about video ads? Shouldn't brands incorporate video ads into the digital editions for higher customer engagement?Thanks. Twitter will use this to make your timeline better. UndoUndo
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