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Mashable is for superfans. We're not for the casually curious. Obsess with us.

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    Mashable‏Verified account @mashable 21 May 2013

    Nutella Sends Cease-and-Desist Letter to Its Biggest Fanhttp://on.mash.to/12KyrMj 

    4:29 PM - 21 May 2013
    • 57 Retweets
    • 27 Likes
    • Thiago Lima Ibra Kimberley Young Ibárrez denim on denim María María Kate Gustavo Ferrer Solokal Social Media
    40 replies 57 retweets 27 likes
      1. The Pop Guys‏ @PopLondon 23 May 2013
        Replying to @mashable

        @mashable #Nutella lost it when they used tv ads to try and position as a healthy option. Risible.

        1 reply 0 retweets 0 likes
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      1. Val Vacante‏ @valvacante 22 May 2013
        Replying to @mashable

        .@mashable @internetweek talks and similar topics came up, specifically "fess up if you mess up" make these opportunities to connect #IWNY

        0 replies 0 retweets 1 like
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      1. Kelli Huff‏ @kellichuff 21 May 2013
        Replying to @mashable

        @sarahcoker64? RT @mashable: Nutella Sends Cease-and-Desist Letter to Its Biggest Fan http://on.mash.to/12KyrMj 

        1 reply 0 retweets 0 likes
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      1. New conversation
      2. Corrin Foster‏ @corrinrenee 21 May 2013
        Replying to @mashable

        Terrible. “@mashable: Nutella Sends Cease-and-Desist Letter to Its Biggest Fan http://on.mash.to/12KyrMj ”

        1 reply 1 retweet 0 likes
      3. Nicole Pierce‏ @MissNicoley 21 May 2013
        Replying to @corrinrenee

        @corrinrenee @mashable wow. Well there's a good way to get me to pick another product. #somanychoices

        1 reply 0 retweets 0 likes
      4. Corrin Foster‏ @corrinrenee 21 May 2013
        Replying to @MissNicoley

        @MissNicoley exactly! let fans be fans.

        0 replies 0 retweets 0 likes
      5. End of conversation
      1. Sam DeMarco‏ @ChefSammyD 22 May 2013
        Replying to @mashable

        @mashable nutty goodness, European treat America just catching up

        0 replies 0 retweets 0 likes
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      1. Ciaran Avitabile‏ @ciaranavitabile 22 May 2013
        Replying to @mashable

        RT @mashable: Nutella Sends Cease-and-Desist Letter to Its Biggest Fan http://on.mash.to/12KyrMj 

        0 replies 0 retweets 0 likes
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      1. Scott McBay‏ @mcbay 21 May 2013
        Replying to @mashable

        @mashable

        0 replies 0 retweets 0 likes
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      1. ricardo bonilla‏ @rikster81 21 May 2013
        Replying to @mashable

        @mashable

        0 replies 0 retweets 0 likes
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      1. Travis Cosentino‏ @VanuEliteSniper 21 May 2013
        Replying to @mashable

        @mashable until I read this article I had no clue that Nutella had hazel in it. Their adverts are terrible...

        0 replies 0 retweets 0 likes
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      1. New conversation
      2. Jamie Kuechenmeister‏ @whatskuechen 21 May 2013
        Replying to @mashable

        How rude! “@mashable: Nutella Sends Cease-and-Desist Letter to Its Biggest Fan http://on.mash.to/12KyrMj ”

        1 reply 0 retweets 0 likes
      3. Josh Peters‏ @cicadadesign 21 May 2013
        Replying to @whatskuechen

        @whatskuechen "brand defense" whatever...

        1 reply 0 retweets 0 likes
      4. Jamie Kuechenmeister‏ @whatskuechen 21 May 2013
        Replying to @cicadadesign

        @cicadadesign i call bullshit. that was great publicity for the brand. This however...makes me want to reject it no matter how delicious.

        0 replies 0 retweets 0 likes
      5. End of conversation
      1. Marta Szylko‏ @martasz 21 May 2013
        Replying to @mashable

        “@mashable: Nutella Sends Cease-and-Desist Letter to Its Biggest Fan http://on.mash.to/12KyrMj " Not cool Ferrero, not cool.

        0 replies 0 retweets 0 likes
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      1. Becky Boyland‏ @beckyboyland 21 May 2013
        Replying to @mashable

        Alienating brand advocates = odd mktg strategy // @mashable: Nutella Sends Cease-and-Desist Letter to Its Biggest Fan http://on.mash.to/12KyrMj 

        0 replies 0 retweets 0 likes
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