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Mashable is for superfans. We're not for the casually curious. Obsess with us.

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    Mashable‏Verified account @mashable Sep 12

    Uber's new logo is just its name in a new, custom font https://trib.al/CSSSJxH pic.twitter.com/PtKq9MtD6Q

    6:45 PM - 12 Sep 2018
    • 29 Retweets
    • 54 Likes
    • Adéyọ̀sọ́lá Drive With Dignity felipe Ivan Daniel Luna Bets FRANCK GARSON Hector Salas Able Adimazoya FERN
    15 replies 29 retweets 54 likes
      1. New conversation
      2. Kevin Marks‏ @kevinmarks Sep 12
        Replying to @mashable

        Custom typeface, or ITC Avant Garde Gothic with a stretched lowercase u ?pic.twitter.com/A7zGknYqU7

        1 reply 2 retweets 5 likes
      3. Kevin Marks‏ @kevinmarks Sep 12
        Replying to @kevinmarks @mashable

        Kevin Marks Retweeted Kevin Marks

        previouslyhttps://twitter.com/kevinmarks/status/638789641114619905 …

        Kevin Marks added,

        Kevin Marks @kevinmarks
        Google's new logo font isn't ITC Avant Garde, but it's close enough to remind me of 1980s LaserWriter-printed flyers: pic.twitter.com/6X2rZsol5n
        0 replies 0 retweets 0 likes
      4. End of conversation
      1. Ryan Chan‏ @rchan9487 Sep 12
        Replying to @mashable

        Isn’t that like... most logos?

        0 replies 0 retweets 5 likes
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      1. NewYork  🇺🇸 🇹🇷 ⚽️‏ @firstuberdriver Sep 13
        Replying to @mashable

        What about the one looks like chase logo???pic.twitter.com/HsxcaUXJwG

        0 replies 1 retweet 1 like
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      1. Soul Cab  🚕 🚖‏ @TheSoulCab Sep 12
        Replying to @mashable

        Check out my new logo, i think it inspired uber. Taxi

        0 replies 0 retweets 1 like
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      1. Quem Matou Marielle?‏ @WhoaNaluh Sep 12
        Replying to @mashable

        Should I call @billboard ?pic.twitter.com/NX0zMFSKbM

        0 replies 0 retweets 1 like
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      1. kehniii‏ @TheREALKeniaC Sep 12
        Replying to @mashable

        Lol custom

        0 replies 0 retweets 1 like
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      1. Channing‏ @BlueMountainBel Sep 13
        Replying to @mashable

        Blah boring

        0 replies 0 retweets 0 likes
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      1. ZMN‏ @wonderbread57 Sep 12
        Replying to @mashable

        It's the "Uber" of company logos

        0 replies 0 retweets 0 likes
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      1. Satya Yerramilli‏ @satyayvs Sep 12
        Replying to @mashable

        Love the new logo. Well done @Uber

        0 replies 0 retweets 0 likes
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      1. 4WheelDrama‏ @4WheelDrumma Sep 12
        Replying to @mashable

        Räpér- that’s more appropriate

        0 replies 0 retweets 0 likes
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      1. GameplanCreativeCHI‏ @GameplanChicago Sep 12
        Replying to @mashable

        Looks familiar.pic.twitter.com/HAI95egkWX

        0 replies 0 retweets 0 likes
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      1. George Soros Me Patrocina‏ @mauro_cgc Sep 12
        Replying to @mashable

        Ugly

        0 replies 0 retweets 0 likes
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      1. alec‏ @_not_alex Sep 12
        Replying to @mashable

        pic.twitter.com/p6WyqXQxBd

        0 replies 0 retweets 0 likes
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      1. New conversation
      2. Matt Meyerson‏ @MattRPRT Sep 12
        Replying to @mashable

        And some "artist" got a gazillion dollars in stock to do this I bet

        1 reply 0 retweets 0 likes
      3. alec‏ @_not_alex Sep 12
        Replying to @MattRPRT @mashable

        Rebrands don’t cost that much, probably a few hundred thousand paid to an agency (if outsourced) and less if internally done.

        1 reply 0 retweets 0 likes
      4. Matt Meyerson‏ @MattRPRT Sep 12
        Replying to @_not_alex @mashable

        Depends on the deal the creative strikes. Regardless, this isn't much of a rebrand...more like a re-font

        1 reply 0 retweets 0 likes
      5. alec‏ @_not_alex Sep 12
        Replying to @MattRPRT @mashable

        Obviously. All deals are negotiable. Given Uber’s reach, they aren’t laying out 10x for “unicorn talent” and given the outcome, that is VERY clear. If outsourced, this wasn’t an individual and would be an agency (covers more ground) and would be within respectable agency rates.

        1 reply 0 retweets 0 likes
      6. Matt Meyerson‏ @MattRPRT Sep 12
        Replying to @_not_alex @mashable

        Do you think any rate more than a couple hundred bucks is fair for this re-design?

        1 reply 0 retweets 0 likes
      7. alec‏ @_not_alex Sep 12
        Replying to @MattRPRT @mashable

        Absolutely! This is a design system! Not a logo! Sure a simple logo sketch might cost a few hundred bucks in hourly converting, but a design system for a massively scaled company is different by a HUGE degree.

        2 replies 0 retweets 0 likes
      8. Matt Meyerson‏ @MattRPRT Sep 12
        Replying to @_not_alex @mashable

        Fair enough. I ran a design studio for years. This wouldn't have passed muster for us.

        1 reply 0 retweets 0 likes
      9. alec‏ @_not_alex Sep 12
        Replying to @MattRPRT @mashable

        Then you surely know the difference between a simple glyph and a brand system...

        1 reply 0 retweets 0 likes
      10. 1 more reply

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