Custom typeface, or ITC Avant Garde Gothic with a stretched lowercase u ?pic.twitter.com/A7zGknYqU7
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Custom typeface, or ITC Avant Garde Gothic with a stretched lowercase u ?pic.twitter.com/A7zGknYqU7
Isn’t that like... most logos?
Check out my new logo, i think it inspired uber. Taxi
Lol custom
Blah boring
It's the "Uber" of company logos
Love the new logo. Well done @Uber
Räpér- that’s more appropriate
And some "artist" got a gazillion dollars in stock to do this I bet
Rebrands don’t cost that much, probably a few hundred thousand paid to an agency (if outsourced) and less if internally done.
Depends on the deal the creative strikes. Regardless, this isn't much of a rebrand...more like a re-font
Obviously. All deals are negotiable. Given Uber’s reach, they aren’t laying out 10x for “unicorn talent” and given the outcome, that is VERY clear. If outsourced, this wasn’t an individual and would be an agency (covers more ground) and would be within respectable agency rates.
Do you think any rate more than a couple hundred bucks is fair for this re-design?
Absolutely! This is a design system! Not a logo! Sure a simple logo sketch might cost a few hundred bucks in hourly converting, but a design system for a massively scaled company is different by a HUGE degree.
Fair enough. I ran a design studio for years. This wouldn't have passed muster for us.
Then you surely know the difference between a simple glyph and a brand system...
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