“At Google’s New York office, highly skilled workers now outnumber their colleagues in sales and marketing.” ... total ignorance. In fact, I’d argue it’s much harder to hire a very good marketer than de engineer. Particularly in NYhttps://www.google.com/amp/s/www.nytimes.com/2020/01/05/nyregion/nyc-tech-facebook-amazon-google.amp.html …
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I was wondering if this has to do with measurability? As in, it’s easy to measure excellent output from engineers, but arguably more difficult to measure marketing excellence?
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I’d say sales and marketing are far more measurable than engineering. Sales = bookings. CS = net dollar retention. Marketing = MQLs. Sales you have SalesForce. Marketing you have Marketo. Engineering ...
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What do you think is the number 1 skill of a great sales person? People person?
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Depends on the position. Sales leaders often have to tackle incredibly sophisticated business and personnel problems. Independent reps need to reverse engineer organizations and procurement processes.
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And as you point out, particularly hard to find in NY
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I’ve been part of many product marketing searches for enterprise sw companies in NY. Tough, tough, tough.
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You are on point. Very rarely technology sells itself, and it’s a extremely hard everyday grind from top to bottom of the funnel. Nonetheless very rare, there are a few examples of technology somewhat selling itself in the consumer space.
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Consumer is far more marketing reliant. Growth and brand play huge non trivial roles in most cases
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Product marketing is one, if not the hardest role to hire for in the valley right now
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*absolutely* and one of the most important too ...
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