Martha van Berkel

@marthavanberkel

CEO and Co-founder of . Loves helping companies stand out in search! Optimist, Queen's & MIT Grad, Mom, Entrepreneur, Rower & chocolate addict!

Guelph, ON, Canada
schemaapp.com
Geregistreerd in januari 2011
398 foto's en video's Foto's en video's

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  1. heeft geretweet
    23 jul.

    ICYMI: Google review snippets (stars) go missing from the search results

    1 antwoord 5 retweets 12 vind-ik-leuks
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  2. 24 jul.

    I wonder if it's because they can use the URL and connect it to the Google my Business "entity".

    Interesting change! The general structured data guidelines still shows reference to
    1 retweet 5 vind-ik-leuks
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  3. heeft geretweet
    21 jul.

    The benefits of structured data are clear, but there are still myths and misconceptions that deter users from investing in structured data markup! We debunk these myths in our latest blog post. Did we miss any?

    3 retweets 4 vind-ik-leuks
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  4. heeft geretweet
    15 jul.

    We put together a summary of version 13's latest changes! Check out 's summary and our news post here: ?

    5 retweets 4 vind-ik-leuks
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  5. 14 jul.

    This show was so much fun to record! All about structured data! Thank you for the opportunity!

    I am just getting back from vacation and realized I didn't post about one of my favorite episodes of Suds & Search yet. came on to talk all about Schema. This is a great topic and nobody knows better than Martha. Check it out!🍻🍻
    1 retweet 5 vind-ik-leuks
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  6. 7 jul.

    v 13 is released! All pending updates, 2 to note. Product return policies (#2880) and basic life science concepts (#2862) Read more here: to share a summary soon!

    1 antwoord 3 retweets 5 vind-ik-leuks
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  7. 1 jul.

    It's Canada Day, and today I hope we can do better. Rise Canada. This song captures my feelings on the recent discovery of over a thousand indigenous children's bodies who died at the hands of our government.

    3 vind-ik-leuks
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  8. 15 jun.

    It's nerding out time advanced on structured data! Starting to dig into 5 Advanced strategies!

    9 vind-ik-leuks
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  9. 15 jun.

    Did you know that 52% of all updates in Google's documentation over the last year have been related to Structured data?!

    11 retweets 40 vind-ik-leuks
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  10. 15 jun.

    Can't wait for today where I am sharing 5 actionable strategies with structured data! If you work with content, E.A.T, or just driving for more clicks from rich results, I've got it in!

    Today's the day! 2021 is finally here. You won't want to miss our presentation about maximizing results from structured data. See you there!
    9 vind-ik-leuks
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  11. 2 jun.

    Really great conversation about the value of Structured Data to Healthcare organizations! Thanks for the opportunity to share my knowledge.

    New podcast: & discuss the "Three C's" of - SEO, structure, and schema. Thanks to from who shares her insights into best-practices for :
    1 antwoord 3 retweets 6 vind-ik-leuks
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  12. 2 jun.

    Happy Birthday Schema.oeg from your big fans

    Happy birthday .org - announced 10 years ago today. Been quite the decade, hasn't it ? 😀
    Deze collectie tonen
    2 retweets 8 vind-ik-leuks
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  13. 29 mei

    If you are serious about hiring and retaining women in tech, send someone to this awesome workshop by my dear friend . Diversity is a strong value an something we work ard on!

    2 vind-ik-leuks
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  14. 25 mei

    It's like Christmas today! Love when we get new Rich Result reports in Google Search Console! Thank you you made happy today!

    ICYMI: New practice problem Google Search Console performance report search appearance view
    1 antwoord 8 vind-ik-leuks
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  15. 25 mei

    Great news! I am so happy that Google is sunsetting the generic rich results. we like calling out the specific outcomes from structured data, and frankly this "bucket" added confusion vs clarity! Here is to ROI clarity for structured data

    We're sunsetting the generic "rich results" search appearance in Search Console, which included rich results that didn't have their own breakout row. This is not required anymore, since we now have breakouts for most types. Read more at
    3 retweets 9 vind-ik-leuks
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  16. heeft geretweet
    20 mei

    Effective May 22, at 12:01 a.m., Ontario will safely reopen outdoor recreational amenities, including: ⛳️ Golf courses 🎾 Tennis courts 🛹 Skateboarding parks ⚽️ Sports fields Additionally, outdoor limits will be expanded to five people to allow for reopened amenities.

    1.434 antwoorden 395 retweets 1.560 vind-ik-leuks
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  17. 19 mei

    Don't be afraid of the unconventional. Do what you love. Have a growth mindset! Look for the learning opportunity. Create space for you. Set aside time to explore your dreams. Ask for Help. Thank you for the opportunity to meet and share my story

    1 antwoord 2 retweets 17 vind-ik-leuks
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  18. 18 mei

    I am getting REALLY excited about my presentation for ! I'll be talking about 5 advanced structured data strategies! New format, new detailed examples. Goal is light your structured data brain on 🔥🔥🔥!

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    1 antwoord 5 retweets 14 vind-ik-leuks
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  19. 17 mei

    Must be FAQ!!

    "...when we () start a new type of rich results people will kind of reluctantly try it out and if it works well then everyone tries it out. And then suddenly the search results page is totally overloaded with this type of structured data.” -
    1 antwoord 5 vind-ik-leuks
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  20. 10 mei

    The new SDTT is here! Check out the Validator! We love this approach since it allows you to do advanced schema markup and show beautiful relationships between the entities on your page!

    📢 The Markup Validator is now live! If you regularly test your schema markup using Google's Structured Data Testing Tool, try out the Markup Validator
    1 antwoord 6 retweets 18 vind-ik-leuks
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