Martha van Berkel

@marthavanberkel

CEO and Co-founder of . Loves helping optimize for machines. Optimist, Queen's & MIT Grad, Mom, Entrepreneur, Rower &GF cake eater

Guelph, ON, Canada
Vrijeme pridruživanja: siječanj 2011.

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  1. Thanks for the awesome chat ! Feel free to DM me with any additional questions , I love talking schema! Happy day from Canada!

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  2. Let's get ready to SCHEMA!!!!!! Who's in?

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  3. 5. velj

    Join us tomorrow for some fun Schema Markup conversation! Can't wait to share knowledge and discuss it with esteemed colleagues

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    So - here's a real life baby rhino with its tongue sticking out. You're welcome. 🦏🦏🦏🦏🦏

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  5. proslijedio/la je Tweet
    31. sij
    Odgovor korisnicima

    Complicated Structured Data....my favourite! We built to do complicated schema markup on any platform for any type of content! Happy to hear that we can help SEOs in 2020!

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  6. 31. sij

    Thanks , sounds like our 4+ years working on and love of complicated schema markup perfectly positions us to help everyone with the future of

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  7. 31. sij

    Just another day horse drawn carriage on our way to a meeting!

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  8. 29. sij

    Thanks for the chance to share my knowledge about schema markup as it pertains to Local SEO.

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  9. 29. sij

    Do you remember when you joined Twitter? I do!

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  10. 28. sij

    Checking out the hardware for structured data work with

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    27. sij

    Do you really *want* the featured snippet? Some teams are seeing that the second result results in more clicks, and with featured snippets you have no control over the image, content and URL. Important POV from CEO of

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    24. sij

    You used to get a double listing, but now your featured snippet on Google may be getting half the traffic. Get takes from experts

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    23. sij

    More big news on the Featured Snippet-apocalypse: The right sidebar snippets will be merged into the main column within a month. So if you rank in that panel, you may see big declines in traffic temporarily (esp. from desktop), but get at least a portion of it back later on.

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  14. 23. sij

    What do you think Google is trying to achieve with this change ?

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  15. 22. sij

    Really interesting conversation about featured snippets.

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  16. 21. sij
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  17. 17. sij

    I got a snazzy new haircut just in time for our "Get Savvy with Schema Markup" webinar next week!

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  18. 15. sij

    SO pumped for today's webinar! Not only are we talking about health schema markup, we will also cover how we used schema markup for rebranding to reduce the impact with a name change! Register to attend or get the recording:

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    New in the Rich Results Test! 📣 The tool now reports unloadable embedded resources, such as external elements included by a page. 👩‍💻 try it out at 📖 learn more at

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  20. 14. sij

    Thank you for sharing, interesting that microdata had such a big surge in 2019!

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