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Mark Gurman
@markgurman
Chief Correspondent for Bloomberg: Apple, Tech, Peloton, Devices. Subscribe to Power On. Tips: mark@markgurman.com. Signal: 413-340-6295. Telegram: GurmanMark.
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Inside OpenAI — The full second episode of “The Circuit.”
youtu.be/p9Q5a1Vn-Hk
I speak with one of the chief architects of ChatGPT and early investor about the promise and potential perils of artificial intelligence
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Instead of returning to the Apple forum on Reddit, head to the Power On Discord - a far better and fun place to talk all things Apple with like minded people. See you there! discord.gg/power-on
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While I can't speak for the entire r/Apple mod team I can say that we have voted to stay closed indefinitely due to Reddit's CEO's poor decision-making. twitter.com/verge/status/1…
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Power On: Apple, having debuted the Vision Pro headset at $3,500, is already working on a cheaper model to get the new product category onto the faces of more people. Here’s how it may do it.
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Power On: Apple, having debuted the Vision Pro headset at $3,500, is already working on a cheaper model to get the new product category onto the faces of more people. Here’s how it may do it.
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I would bet that Apple eventually changes the Vision Pro’s top button away from being a camera shutter (completely absurd feature) to something more like the Apple Watch Ultra Action Button (user customizable) or to launch FaceTime. Like the many Watch side button changes.
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Those who expected major changes to the Dynamic Island in iOS 17 were spot on: The alarm clock now is in the island instead of a normal notification banner.
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The Apple Vision Pro has an additional strap that goes *over* your head (because of weight). It wasn’t discussed, those in the hands on demos had it, but no pictures were allowed. The Good Morning America video didn’t show it either. But one brief scene in the keynote had it.
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LOL
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In case anyone missed this major story in the run-up to WWDC:
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NEW: Apple is working on 53 new, remodeled or relocated Apple Stores through 2027, including several new locations in China, Japan and Korea; 3 new stores in India, and new outlets in Miami, Detroit, London and Germany. All of the details and charts here — bloomberg.com/news/articles/
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I thought Apple perfectly marketing the Vision Pro, going with the future of the computer angle rather than as a complementary media and productivity device. But their continued approach to justifying prices by comparing to unrelated products is completely outrageous.
The… Show more
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Better angle of this “developer strap”There is also clearly an adapter and a wire leading to the Mac Studio on the right.
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Show this thread
I would guess that the Zeiss prescription lenses for the Vision Pro will be at least $300-600 a pair, unless Apple is eating part of the cost given the already high price of the headset itself.
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It’s interesting that the Vision Pro will be launching in the same general period as the M3 chip, but will have an M2 chip on-board. This is obviously because of the delay — but I wonder why they are marketing it as M2 versus a entire new chip (with M2 specs) to avoid that issue.
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I also wonder how Apple landed on 2 hours of battery life and this battery puck size. I wonder if there are diminishing returns at a certain amount of battery capacity - or if Apple will offer a double sized pack for more hours.
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This was the most absurd part of the whole presentation. My iMac also has all day battery life.
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Apple should start quoting battery life while plugged in for all future products #WWDC23
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I’m not saying the Vision Pro will follow the same trajectory, but the Apple Watch was announced as going on sale in “early 2015” and didn’t arrive until the end of April.
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At least for a few hours on Monday, the headset felt real for millions of viewers online. They may not know it yet, but they could someday be watching WWDC 2030 from inside an Apple Vision headset.
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Apple has a WWDC session out today that mentions xrOS, and the employee even says it aloud as "x-r-OS." More evidence that Apple was using xrOS internally. cc:
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Not sure why anyone thought there would be an AI focus today…
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Replying to @markgurman
You know what was a calculated decision? No mentioning of AI.
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xrOS remains the internal development name and references to the name are present throughout the WWDC materials.
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For sure a calculated move. There is no reason other than meme control for Tim Cook to be standing next to the biggest product of his tenure rather than wearing. In fact, it just looks strange to not be wearing it.
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Unless I missed something, it is very curious to me why there are no photos of Tim Cook or other Apple executives actually wearing the Vision Pro. If that is indeed true, that was of course a calculated decision. The question is why?
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That was what I was implying, yes. If this is indeed the case.
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Replying to @markgurman
meme control, seriously
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Unless I missed something, it is very curious to me why there are no photos of Tim Cook or other Apple executives actually wearing the Vision Pro. If that is indeed true, that was of course a calculated decision. The question is why?
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Apple Vision Pro has to be one of the most impressive pieces of technology I have ever seen.
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FaceTime on Apple TV, wow! Uses a wirelessly connected iPhone or iPad camera.
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Been waiting for something like Adaptive Audio forever, blends noise cancellation and transparency mode. This is terrific.
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The new iPad Lock Screen and widgets look terrific
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