Ann HandleyVerified account

@MarketingProfs

Head of Content at MarketingProfs; author of the WSJ bestseller Everybody Writes. I'm waging a war on mediocrity in content marketing.

Boston, Massachusetts
Joined September 2007

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  1. Pinned Tweet
    Mar 24

    Friends: This year's MarketingProfs B2B Forum is in San Francisco! Join us to learn about the latest strategies & campaign tactics in ABM, live video, blockchain... all with a B2B focus! Prices go up in 6 days... (friends don't let friends pay full price!)

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  2. Retweeted
    16 hours ago

    . Founder & CEO insight on purchasing buyer-intent data. Read more via :

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  3. Yes, you CAN measure the ROI of in-person events and trade shows: [via

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  4. What advice would I give my Future Self on content marketing and content creation? Read it right here...

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  5. Fun story > Rising VR Esports Star Shatters Gaming Stereotypes: "Echo Mom" Sonya "Hasko7" Haskins proves VR and esports can be for everyone >

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  6. Always On: How Modern Life Has Changed Shopping and Coupons [Infographic] [Data to go with the piece I shared yesterday!]

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  7. How People Feel After Using the Top Social Networks [I'm surprised more people don't feel worse after using Facebook TBH. Just me?]

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  8. Drowning in Social Media Data? Three Ways AI Can Help

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  9. I love a success story showing long, sustained growth: is celebrating 150 years, yet not much has changed since 1868: it’s still run by the same family, uses the original recipe, has the same manufacturing base in Louisiana: [h/t ]

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  10. Apr 4

    The Websites Of 39 Unicorn Startups Before They Became Billion-Dollar Companies via

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  11. Apr 4

    This is a total ... Love it! "Whatever Happened to Pampered Chef? I Hosted a Party to Find Out"

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  12. Retweeted
    Apr 4

    Why Slower is more sustainable: for programs, for companies, and for people via

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  13. Apr 4

    The 3 Best B2B Marketers to Follow in 2018 to Skyrocket your Growth [thanks for including me !]

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  14. Retweeted
    Apr 4

    Pumped to be on the ever popular podcast today, chatting with about what we learned from analyzing 350k+ .

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  15. Apr 4

    Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars): Daniel Waas on Marketing Smarts [Podcast]

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  16. Apr 4

    Mobile Ads: Trends and Statistics [Infographic] Because a lot of us are looking at our mobiles devices, and a lot of marketers are spending a lot of money on catching our attention with ads.

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  17. Apr 4

    Balancing the Qualitative and Quantitative in Research: The Key to Successful Marketing in the Age of Customer Experience

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  18. Apr 4

    The Six Biggest Challenges Facing Social Media Marketers [#1 is perennial. But #2 surprises me...]

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  19. Retweeted
    Apr 3

    Want to know what the next is going to be? We've got the answer! via

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  20. Retweeted
    Apr 3

    Enjoy my thoughts on about using data to drive WAY better sales & marketing results. Not sexy like AI, but it's the fastest path to hitting sales quotas, if your core sales and marketing engines are in good shape.

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  21. Apr 3

    Attention Marketers: Your Content Marketing Strategy Is Shortsighted

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