This is sooooo not the right word for it, but I often think of New Adult more like... Adulting. Maybe this is just me, but in my head I've always separated the two as such: YA = Figuring shit out. NA = Getting your shit together.
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What we need to do is have a big group branding brainstorm and come up with a new name and then just....own it. Only use that word and then convince B&N & other retailers to create new shelves for it.
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Who was New Adult aimed at? With that name, I really can't tell.
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The early 20s crowd who have to deal with real life adult problems but still haven't quite figured out who they are yet.
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I was just thinking about this the other day!
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Let's just rebrand it ourselves and invent a new category and give it the whole movie montage makeover.
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I was so excited when I heard about new adult and what I imagined the category to have a wide range of genre options--like romance, SFF, contemporary. And then it kinda got a bad rep and disappeared. Sigh.
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It wasn't handled correctly the first time around. It wasn't universal or inviting. I think it needs a second chance!
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Yes! Also maybe because it came out of indie romance? It felt like the only books being promoted under the label were explicit/romance heavy? But like, I have a whole shelf of books on Goodreads of what I wish NA would be.pic.twitter.com/eiLylOTKOm
Thanks. Twitter will use this to make your timeline better. UndoUndo
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Agreed, NA always had a bit of a condescending ring to me. Like, "here are some books for the floundering twenty-some-year-olds who don't have a clue what's going on!" And then it took on the bad reputation and went downhill from there.
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As someone who was a floundering 20-something when NA first came on the scene, I respectfully disagree. I was a New Adult trying to figure things out, and I very much appreciated a genre that showcased that struggle.
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she/her