Marc Pinner

@marcqqm

leadership, B2B/B2C, FMCG, strategist, mentor, . QQM: flexible marketing , , UK, Europe🇪🇺, Global. Sporty too.

Oxford, UK & Biarritz, France
Vrijeme pridruživanja: ožujak 2011.

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  1. Prikvačeni tweet
    21. lis 2019.

    With QQM, you can MAKE THE MOST OF YOUR MARKETING OPPORTUNITIES

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  2. prije 8 sati
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  3. prije 15 sati

    BBC Sport - Can the deal with pressures of growing visibility?

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  4. prije 15 sati

    The of will stand the test of time to evaluate a proposition & drive the marketing mix. BUT ... Challenge it with: CONVENIENCE EXPERIENCE PRICE ... driving more relevancy & in delivering meaningfully different solutions.

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  5. 4. velj

    Looking for a ? Someone who inspires marketing effectiveness keeping things simple, maximising engagement & employee advocacy? That's me, a corporate career in FMCG, UK & EMEA marketing director roles, now expert consultant.

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  6. 4. velj
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  7. 4. velj

    ‘We have to be a brand that does not just tells’: BT kicks off FA sponsorship strategy

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  8. 4. velj

    A study opens up your to winning strategies by listening, understanding ... & transforming the proposition - , & .

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  9. 4. velj

    Is your voice heard within your clients? Do they know their partnership matters & how they can benefit from the products & services you offer? QQM provides a that should be the starting point of any strategy review.

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  10. 4. velj

    should all be considered in setting objectives, building strategies & defining KPIs for you & your teams to your . Make the most of your opportunities ...

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  11. 4. velj

    Have you asked yourself why your international business approach doesn't work everywhere? Legacy & customs are less relevant in the digital marketing age.

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  12. 4. velj

    International marketing is made easier in the digital age - changing habits & desires to new needs & wants can be done with the right marketing approach.

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  13. 4. velj

    A value proposition is what you do better or different to your competitors, offering customers what they need & want. Being meaningfully different in communication & innovation will set you apart. Articulate your well, consistently.

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  14. 4. velj

    Build your in 3 simple steps: 1 Define your : - difference to competitors - how meaningful you are to target customers 2 Keep innovating your proposition 3 Engage customers with stand out

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  15. 4. velj

    Build your international strategy in 3 simple steps: 1 Use data & create personas of your target customer 2 Define opportunities, barriers, traditional, Direct To Consumer 3 Use to disrupt the status quo

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  16. 4. velj

    Build your , brand & culture in 3 simple steps: 1. Define your & ensure it's consistent everywhere. 2. Engage your people & build employee advocates. 3. Put customers at the heart of your decision making.

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  17. 4. velj

    7Ps of in the Digital Age: PHYSICAL EVIDENCE Is your marketing online presence as effective as it should be? What customer experience do you provide at every touchpoint along the consumer journey?

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  18. 4. velj

    7Ps of in the Digital Age: PROCESS Do you have the tools & ways to make marketing efficient? Data, marketing plans, , internal alignment, project management, marketing automation, effective execution to name but a few.

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  19. 4. velj

    7Ps of in the Digital Age: PEOPLE Are your people aligned with your marketing objectives? Are your people Employee Advocates for what you do? Your people hold huge marketing influence.

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  20. 4. velj

    7Ps of in the Digital Age: PROMOTION Is your promotion strategy working for what you want to achieve? Loyalty, PR, increase consumption or awareness all require different promotions, communications & the right channels.

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  21. 4. velj

    7Ps of in the Digital Age: PLACE Is your product available in the right distribution channels? Do your consumers easily find your products & have you considered DTC (Direct To Consumer)? Choice & convenience are key.

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