maybe the A/B test is trying to break an adblocker
Google is A/B testing a SERP that makes *everything* look like an ad or infobox, and I got caught on it. WTF? Who the hell thinks this is a good idea?pic.twitter.com/CSHWKgVahO
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not only does this make things more confusing, it does it in a way that just makes the whole site look worse, with no real reason.
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Logic: If we can't make ads look like actual content, we'll make the actual content look like ads!
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Now it looks like old sites alternative to google back when google first appeared.
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One more reason to stay with
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The ad people do.
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Just looks like they're using the cards idea from material design? Not that I think it's the way to go, but it's probably an attempt to unify design language.
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Yes, except that's erasing the card / main content distinction here.
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