Somehow Google figured out that I speak Spanish even though I'm on a phone set to English in Japan on an English website... yet it's completely and utterly failing at ad targeting. 
pic.twitter.com/LWxgzi4Ov3
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If that's Chrome on Android and you have a Google account configured in your phone, you'll get ads personalized based on you account data. Perhaps you opened that account while living in Spain?
It's possible the account was created in Spain (though if it was, it's lost most if not all of its associations to that country), but I have ad personalization turned off.
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I have *serious* doubts about what those privacy knobs really do, and I'm not the only one.
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Sure, but then what do they do, half-ass the targeting and still use some language stats? My point here is that they've somehow combined an obscure language data point with utter failure at targeting the actual product.
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