There's a massive gap between how optimization in finance (particularly portfolio optimizers) are viewed by non-experts, and how they are used by practitioners. That gap is responsible for some false beliefs, along the lines of "optimization never works" or ...
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Another direction of research could look at varying the risk aversion parameter while introducing a maximum book size constraint. That will put more weight into the highest conviction positions, while zeroing out the low conviction positions.
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Or you could make the linear term proportional to volatility and the quadratic term proportional to volatility^2 and get an optimizer which scales the book up and down in response to current volatility conditions (and keeps the benefit of trade buffering and zero net exposure)
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There are ~unlimited ways to tweak the portfolio optimizer, each of which allows you to control one aspect of the portfolio construction and let the optimizer control the others. So have fun, and don't be scared of optimization.
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