A related idea explains why cross-sectional momentum strategies on single names are correlated with directional trend-following strategies on futures (e.g. +30% correlation of SG Trend Index with FF momentum factor -- normally even higher for real-world momentum implementations)https://twitter.com/macrocephalopod/status/1369418204263706626 …
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Instead it is almost all due to single name correlation with macro factors (currencies, rates, commods) that trend followers explicitly bet on, and cross-sectional momentum strats are betting on implicitly.
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