macrocephalopod

Interestingly, virality (e.g. the last post I shared with 100+ retweets, 900+ likes and rising) does not seem to translate to new follows. Or in a more abstract sense, a highly transmissible meme ("humor") without meaningful information doesn't seem to provoke action.

This is an s-curve effect! There are only a limited number of people interested in the kind of content you post. When most of them already follow you it’s hard to get new followers. To do that you need to diversify content and break onto a new s-curve.

There are a couple of cute examples of this with quantian — first his post about Epstein’s hedge fund, second the Beirut explosion post. Both opened his account up to people outside the usual circle instead of being shared among the same 5k or so accounts.