This is a problem because the costs of running a pure MM firm (mainly infrastructure and employee comp) are increasing and profit margins are decreasing. So many firms turn to prop trading as a way to increase P&L at the cost of some Sharpe.
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One way to approach this is to make your price skew dependent on factors other than your inventory, eg if you think the market is going up you skew prices a little higher to encourage people to sell to you and discourage them from buying from you.
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(To some extent even pure MM firms do this since they use very short term signals based on the order book in addition to their inventory to skew prices, but I’m talking about adding longer term signals using a wider variety of input data.)
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This also becomes hard to scale after a while because it relies on having a centralised book which has a view on everything, this creates coordination problems and increases risk of IP leakage as many more people can see the whole system.
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So the approach that many places gravitate towards is having a central market making book (just using inventory and simple signals to skew prices) and satellite prop books which exist purely to trade with the firm’s capital. These prop books can trade with the MM book
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under some agreement, generally very favourable pricing if they are taking risk off the central book and less favourable if they are adding risk. These books can be run be completely independent teams which reduces coordination problems and IP leakage risk.
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Now whenever a prop book thinks the price is going up they buy from the MM book which leaves the MM book short, they therefore skew their prices up to encourage others to buy from them and cover the short. The prop book alpha is transmitted to the MM book.
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This simple but elegant mechanism solves many of the scaling problems inherent in running a MM firm. It is also why it is a mistake to think that you can “run over” a big market maker by trading heavily in one direction with them — they are capable of leaning
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against or following your flow in their prop books depending on where they think the market is going. Fin.
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Replying to @macrocephalopod
This is my understanding of how JPM equities derivatives work in the year 2005-2008.
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Banks used to love doing this but they pretty much all stopped it post Volcker, their algo market making operations are now extremely boring volume shops that rely on their franchise/sales teams to continue to be profitable.
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