This is 110% correct. Things that seem compelling in the discovery phase can take a year or more of detailed and careful work to get to production-ready and have a 5% chance of making it through that process.https://twitter.com/WayneHimelsein/status/1358805330616934403 …
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And the moment you finish the fully testing it & you are all ready to go, the regime shifts and the strategy no longer works
.... it’s happened to me more times than I would like to admit.
Often not a coincidence — eg someone is using a signal, notices it stops working so they are willing to talk about it, word gets around and eventually you hear about it (or something closely related) and start research, by the time you are done it is clear it no longer works
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Ideas that someone tells you about (or that are sparked by a conversation on a related subject) are less likely to be fruitful than ideas that are completely sui generis for this reason.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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