1. How do you get the exposure matrix Xt? There are different ways to estimate it, depending on the factor. Simplest is factors like industry or country exposure where the entries can be 0/1 depending on whether the stock is in that industry/country or not.
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One way to tell if a factor is meaningful is to see how well it explains risk in the cross-section (equivalently what is the volatility of the factor return). For example the US market factor has ~20% annualized vol, a big factor like momentum will have 8-10% annualized vol, and
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other factors that explain a meaningful component of returns might have 3-6% annualized vol. By comparison a random factor (literally generate random factor exposures between -1 and +1 each day) will have annualized vol of ~1% on the top 2,000 US stocks.
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So if your factor return has only 1-2% annualized vol it is probably not explaining much risk. It may still have a positive expected return, but I would be skeptical whether that is real vs. over-fitting to past data.
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